This spot is the result of a 48-hour Young Lions competition that I did with fellow creative, Cindy Navarro. We needed to encourage people to take the 30 minutes x 30 days outdoor challenge and feel the true health and attitude benefits of spending time just 30 minutes outdoors. We love this spot, and we love each other even more. Oh and we also won Silver in the competition.
Recognition: Cannes Young Lions - Silver