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Pizza Hut Decisive Decision

On January 3rd, 2022 Ontario was looking for answers. We’d been in and out of lockdown several times and were starving for some clear direction from our leader Doug Ford. But time after time every press conference delivered a lot of zany Dougisms and not a lot of clarity. So when Ford announced his reopening plan we watched, knowing he’d cook up a tasty quote for us. When he uttered the words, “It was a decisive decision”, our Pizza Hut Canada Twitter account reacted within minutes taking everyone by surprise and redirecting the #onpoli conversation completely towards a Pizza Hut in a matter of minutes.

Case Study

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