Lipton Iced has been a long-standing product in the Pepsi portfolio but it had also been long forgotten. They wanted a spot that showcased their new positioning of Lipton iced tea being best enjoyed out in the sun. So, we created a spot that we didn’t want anyone to see because instead of watching this spot they should be out in the sun instead. This energetic ray of sunshine resonated so much with our clients it became the global spot used by every Lipton region around the world. Cool.